An empirical comparison of techniques for the class imbalance problem in churn prediction
نویسندگان
چکیده
منابع مشابه
Handling class imbalance in customer churn prediction
0957-4174/$ see front matter 2008 Elsevier Ltd. A doi:10.1016/j.eswa.2008.05.027 * Corresponding author. Tel.: +32 9 264 89 80; fax: E-mail address: [email protected] (D. Va URL: http://www.crm.UGent.be (D. Van den Poel). Customer churn is often a rare event in service industries, but of great interest and great value. Until recently, however, class imbalance has not received much attent...
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ژورنال
عنوان ژورنال: Information Sciences
سال: 2017
ISSN: 0020-0255
DOI: 10.1016/j.ins.2017.04.015